“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
The Department of Publicity of the Faculty of Information and Communication of the Antonine University, in collaboration with the Union of Advertising Agencies (AAA) and the International Advertising Association (IAA) has organized the creative advertising competition for professionals (Agencies and Freelancers) "Publi Crea " to elect four new creative talent "PROCREA 2016". The contest, in its first edition was entitled "Help the blind."
Thirty participants from different agencies participated. The projects were mainly focused on creativity. Candidates had to develop a concept or expression of a concept. On the occasion, Dr. Joseph Moukarzel Dean of the Faculty of Information and Communication delivered a nonce before the jury of leading figures in the advertising field, only awarded after deliberation, the prizes to the winners, and a special prize of the public. Jean Rizk of Memac Ogilvy has won the first prize while Charbel Harb Lowe Pimo received the 2nd prize. Mona Abi Wardeh Fortuna Promo7 for his part, won the 3rd prize.
The Special Prize of the public was granted respectively to Zeina Hechme and Cynthia Dagher. The award winners each received a trophy and a sum of $ 1,500 each, $ 1,000 and $ 500.